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B&R Auto announces three acquisitions and new executive appointment

Acquisitions expand B&R’s business into Arizona and grows B&R’s existing footprint in Oregon

Corvallis, Ore.—B&R Auto has announced the acquisitions of American Auto Recycling, New Way Auto Sales & Parts, and Charlie’s Towing. The acquisitions of American Auto and New Way expand B&R’s business into Arizona, while the acquisition of Charlie’s grows B&R’s existing footprint in Oregon.

With more than 40 years of industry experience, B&R provides recycled parts to automotive collision and repair centers and do-it-yourself customers across more than 20 locations in the Western U.S. B&R partnered with Highview in June 2023 to accelerate growth through both organic initiatives and M&A expansion.

New Way and American Auto are single-location operators in Arizona offering a variety of recycled auto parts products to regional customers. Charlie’s Towing, founded more than 35 years ago, provides towing and roadside assistance services covering the Mid-Willamette Valley in Oregon.

New executive appointment

In addition to the acquisitions, B&R announced the hire of Lance Goeddel as Chief Administrative Officer. Goeddel has over a decade of experience in the automotive aftermarket sector, most recently serving as Senior Vice President and General Counsel of Leeds West Groups. He previously served in various roles at Grease Monkey and JBS, where he led M&A and legal efforts. As Chief Administrative Officer, he brings critical leadership experience in legal, compliance, administrative, and M&A functions to strengthen B&R’s infrastructure.

“As we continue to grow, we could not be more thrilled to have Lance join us as our Chief Administrative Officer,” said Jeff Helget, President of B&R Auto. “He will be a critical leader in developing our platform and enabling future growth.”

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