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APH acquires independently owned New Hampton location

“We’ve partnered with APH for the long haul. Their wide-ranging resources in inventory, tech, marketing and support will really boost our day-to-day.”

New Hampton, Iowa—APH has announced the addition of Kurt Croell’s auto parts store in New Hampton, Iowa, to its network of independently-owned stores. The locally-owned parts store will now operate under the name Auto Value of New Hampton.

Originally established in 1956 as Western Auto, the business underwent several name changes over the years. Most recently, it was known as CARQUEST. In 2008, Kurt Croell took ownership of the store. Managed by Marv Eiler and Kevin Fisher, it has since become a staple in the New Hampton community.

“We’ve partnered with APH for the long haul,” Eiler said. “Their wide-ranging resources in inventory, tech, marketing and support will really boost our day-to-day. We’re all about customer service and keeping those Midwestern values strong, making sure our shelves are always stocked for our customers. Being a family-owned business like us, we align well with APH’s culture. Plus, being local, they get the ins and outs of our region’s seasons, helping us tailor our inventory strategies just right.”

Corey Bartlett, CEO of APH, stated, “Kurt Croell, Marv Eiler and Kevin Fisher are highly respected in the New Hampton community for providing superior parts, competitive pricing and exceptional service. We are thrilled that they have selected APH to support their longstanding commitment to serving the repair, collision and agricultural sectors. This partnership marks an exciting opportunity for APH to broaden its footprint in Iowa.”

Under the new name, Auto Value of New Hampton, the store has undergone significant enhancements, including refreshed exterior signage and a completely renovated showroom. With these improvements, Eiler and Fisher said they are excited to offer an expanded inventory of products, better serving the needs of both local businesses and residents in the New Hampton area.

Auto Value of New Hampton will continue to offer its existing services such as custom hydraulic hose replacement and custom paint mixing. For hard-to-find parts, the store will benefit from expedited overnight delivery service from APH’s distribution center in St. Cloud, Minn. The distribution center, one of the largest in the Midwest, maintains a comprehensive inventory of parts and supplies for domestic and imported vehicles, heavy and medium-duty trucks, including agricultural equipment, as well as paint and body supplies, among others.

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