Asbury Automotive Group completes acquisition of Herb Chambers dealerships

Dealer group is one of the most sizable in U.S., with $3.2 billion in revenue in 2024, and includes 33 dealerships, 52 franchises, and three collision centers

Duluth, Ga.—Asbury Automotive Group, Inc., one of the largest automotive retail and service companies in the U.S., has completed the acquisition of The Herb Chambers Companies (HCC), the 16th largest by revenue privately owned dealership group in the country.

The acquisition further diversifies Asbury’s geographic mix with entry into the Northeastern United States. The purchase of this flagship New England Region company is one of the most sizable in U.S. automotive retail history, representing $3.2 billion in revenue in 2024, and includes 33 dealerships, 52 franchises, and three collision centers.

The Herb Chambers Companies sold approximately 50,000 new and used vehicles during the year ended Dec. 31, 2024.

The aggregate net purchase price was $1.45 billion, which includes $750 million for goodwill, approximately $610 million for the real estate and leasehold improvements, and approximately $85 million for new vehicles, used vehicles, service loaner vehicles, fixed assets, parts and supplies, which is net of non-manufacturer floorplan of $375 million.