Premium Guard Inc.’s acquisition supports its expansion into additional maintenance categories, including ignition and spark plugs
Memphis, Tenn.—Filter manufacturer and supplier Premium Guard Inc. (PGI) announced it has signed an agreement to acquire key intellectual property and related assets from First Brands Group. The transaction is subject to bankruptcy court approval, among other closing conditions, and is expected to close in early April.
“This is a meaningful step forward for PGI,” said Anan Bishara, founder and CEO of PGI. “The know-how, patents, and engineering capabilities we are acquiring, particularly in wiper blades, spark plugs, and diesel filtration, significantly strengthen our platform, enabling us to continue developing advanced, reliable, and complete solutions across multiple tiers.
“This will allow us to better support our customers with differentiated products in highly competitive categories, while accelerating innovation and speed to market.”
The acquisition helps drive PGI’s expansion into additional maintenance categories, including ignition and spark plugs. Combined with PGI’s existing strengths in filtration, wiper blades, and related maintenance products such as drain plugs, this creates a more complete maintenance-product portfolio.
PGI also stated in a news release that this broader offering enhances the company’s category management capabilities, allowing customers to benefit from a more integrated approach across different categories, improved assortment strategies, and stronger attachment opportunities.
The company said this acquisition not only supports the its long-term strategy to grow beyond North America but also enables PGI to better support and service its customers as they expand their own businesses globally. PGI emphasized that this transaction does not change its core business model, and it will continue to focus on supporting its partners with private label programs.
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