First Brands Group to begin process to sell company, either in whole or in parts

The sale process is intended to accelerate the transition to new ownership and the company’s emergence from these chapter 11 cases

Rochester Hills, Mich.—First Brands Group has announced the launch of a sale process to market and sell its business, as a whole or in parts. The sale process is intended to accelerate the transition to new ownership, the company’s emergence from these chapter 11 cases, and the next phase for First Brand’s portfolio of brands and businesses.

The company is also in discussions to obtain financing to enable First Brands to maintain continuity of supply and service for customers across its core brands and product lines through the sale process.

“Launching the marketing process represents a decisive step toward positioning our brands for long-term stability under new ownership,” said Charles Moore, Interim Chief Executive Officer of First Brands Group. “Over the past several months, we have gained clarity on the significant value across the First Brands portfolio and the strong growth potential of our core business lines in the aftermarket industry. With the continued support of our lenders and meaningful inbound interest, this process will enable us to efficiently explore a range of strategic outcomes while prioritizing our customers, vendors, and employees.”

The company’s portfolio of aftermarket brands and assets include:

Automotive products and parts spanning brakes, filters, plugs, wipers, pumps, lighting, towing, and accessories.

Brands including FRAM, Raybestos, Trico, Autolite, and Reese.

A global manufacturing and distribution footprint, supported by financial and operational practices implemented by the company’s new management team during its ongoing chapter 11 proceedings.

Brand recognition in the $410 billion North American automotive aftermarket sector.

First Brands states that the sale process is designed to achieve the highest or otherwise best bid for the assets pursuant to section 363 of the U.S. Bankruptcy Code. The company expects to market the business with the intention to complete the process in first quarter 2026, subject to court approval.