These aftermarket companies demonstrated resilience against economic headwinds with top U.S. market share increases across key segments
Las Vegas—Circana has announced the winners of its seventh annual Automotive Aftermarket Performance Awards with at least $25 million in annual sales. The awards were presented at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nov. 4-6.
The awards honored brands that achieved the highest gains in United States market share across key segments of the aftermarket and tire industries.
Circana determined winners in the categories of accessories and appearance; chemicals, additives and fluids; maintenance and repair; and core tires using its Retail Tracking Service, which gathers sales data from a diverse panel of retailers, including automotive specialty, mass market, tires, e-commerce and more.
“The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds, remaining one of the strongest performers among general merchandise industries tracked by Circana,” said Steve Flavin, president of Circana’s automotive practice. “As consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry’s top growth leaders.”
Circana 2025 Automotive Aftermarket Performance Awards
Winners for Top U.S. Market Share Increase
| Super Category | Winner |
| Accessories & Appearance | Meguiar’s |
| Chemicals/Additives/Fluids | Valvoline |
| Maintenance & Repair | Rain-X |
Source: Circana, Retail Tracking Service, 12ME August 2025, dollar share change among brands with at least $25 million in annual sales
| Category | Winner |
| Air Fresheners | Yankee Candle |
| Performance Chemicals | Hot Shot’s Secret |
| Antifreeze/Coolant | PEAK |
| Motor Oil | Mobil 1 |
| Passenger Car/Light Truck Tires | Cooper |
Source: Circana, Retail Tracking Service, 12ME August 2025, dollar share change among brands with at least $25 million in annual sales
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