ARGOS will be available in all Advance and Carquest U.S. locations and online by early 2026
Raleigh, N.C.—Advance Auto Parts, Inc. has announced the launch of ARGOS, its new owned oil and fluids brand.
In developing ARGOS, Advance conducted extensive customer surveys, market analysis and field testing with both do-it-yourself enthusiasts and professional customers. Both groups said that they need a product that is affordable, reliable and strong. Their feedback played a role in shaping the final product lineup, reinforcing Advance’s commitment to listening to its customers.
“Affordability, reliability and strength are the three clear priorities we hear from our customers when it comes to quality automotive products,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “ARGOS delivers on those qualities. It’s a product line built for today’s drivers, DIYers, and professional technicians. We’re excited to help our customers’ cars last longer, for an affordable price.”
The average age of vehicles on U.S. roads has reached an all-time high of just under 13 years, creating increased demand for maintenance and repair products that are both reliable and affordable. ARGOS meets those needs by offering engine protection and performance comparable to national brands, but at a price that provides meaningful savings for both DIYers and professional customers.
ARGOS will be available exclusively in all Advance and Carquest locations in the U.S. and online, starting with synthetic blend and full synthetic heavy-duty motor oil in mid-February, followed by passenger car motor oil in a variety of blends in early March. A full portfolio will become available by May, including automatic transmission fluid, bulk fluids, gear oil, small engine oil and performance chemicals.
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