McKittrick and Broberg will transition for a short period to ensure a seamless handoff for employees, customers and partners
Phoenix—Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has announced Trent Broberg as its new CEO. Broberg succeeds Patrick McKittrick, who after four years as CEO has elected to step away to spend time with family and reflect on his next chapter.
Broberg brings experience in the transportation and logistics industry, having most recently served as CEO of ACERTUS, COO at Truckstop.com, and almost a decade at Swift Transportation. He also serves on the board of directors for Wabash, the nation’s largest trailer manufacturer.
“Fullbay has built an incredible platform that addresses real challenges for independent repair shops and internal fleet maintenance teams,” said Broberg. “I’m excited to build on that foundation, drive further innovation as an AI-first company, and instill confidence in the team to deliver even greater value for our customers and the entire industry.”
Since joining Fullbay in 2021, McKittrick has guided the company through a critical period of growth, strengthening customer relationships and positioning the business for long-term success. Under his leadership, Fullbay launched new innovations, expanded its offerings, and successfully secured a strategic growth investment from JMI Equity, along with reinvestment from Mainsail Partners, further fueling its expansion.
“This transition represents a natural inflection point for both me and Fullbay,” said McKittrick. “We’ve achieved so much together, and the company is in a stronger position than ever. I’m looking forward to spending time with my family before deciding what’s next, and I’m confident Trent is the right person to guide Fullbay into its next chapter.”
McKittrick and Broberg will transition for a short period to ensure a seamless handoff for employees, customers and partners.
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