Conceptual Minds, Wiygul Automotive Clinic and Inova Blood Donor Services partner to launch initiative that blends community care with car care
Arlington, Va.—Conceptual Minds, a marketing agency specializing in the automotive industry, has helped Wiygul Automotive Clinic and Inova Blood Donor Services launch a campaign that blends community care with car care.
This fall, blood donors in the Washington, D.C., region will receive a voucher for a free full-synthetic oil change at any of Wiygul Automotive Clinic’s nine D.C.-area locations.
On select dates this season, up to 300 vouchers will be distributed per donation date (while supplies last), encouraging community members to support critically low blood supplies while also taking care of an essential vehicle maintenance need.
Beyond the community benefit, the program also delivered immediate business results: Inova pre-purchased 1,400 full-synthetic oil changes in advance, providing Wiygul Automotive Clinic with an upfront revenue boost while ensuring that each donor reward could be honored seamlessly across its locations.
“At Conceptual Minds, we believe the best marketing makes life better,” said Taran Sodhi, CEO of Conceptual Minds. “Helping Wiygul amplify Inova’s mission to save lives while delivering something every driver needs — quality car care — is exactly the kind of win-win we love to engineer. Not only does this campaign create community impact, but it also delivers real financial value for our client.”
Campaign Dates and Participation
Blood donation events will take place on:
- October 2, 9, 16, 23 (Oct. 23 is donor centers only)
- November 28
Eligible donors can visit select Inova Blood Donor Centers or mobile drives to participate. Donors who complete the screening process will receive a voucher for a free oil change, redeemable at any Wiygul Automotive Clinic location.
Strategic Community and Business Impact
By aligning Wiygul’s automotive care with Inova’s lifesaving mission, Conceptual Minds created a campaign that delivers value on multiple levels:
- For patients: increasing the region’s much-needed blood supply.
- For families: providing a free, essential car service.
- For Wiygul: reinforcing its role as a trusted, community-first auto care provider while securing immediate revenue through pre-purchased services.
How to Join the Drive
Community members can sign up here.
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