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GB Auto Service announces rebrand to Sun Auto Tire & Service

The company has a portfolio of more than 200 auto service stores across the south and southwest U.S. with over 1,500 bays in California, Arizona, Nevada, Texas and Oklahoma

Phoenix—GB Auto Service, Inc. announced on Tuesday a change to its corporate identity that builds on a brand and more strategically aligns it with long-term expansion plans.

Effective immediately, the company, which has a portfolio of more than 200 auto service stores across the south and southwest U.S, will be rebranded to Sun Auto Tire & Service, Inc.

Sun Auto Tire & Service’s 10 automotive service brands accommodate in excess of one million customers per year through more than 1,500 service bays in Arizona, California, Nevada, Texas and Oklahoma.

“Recent acquisitions brought us to a critical growth point that enables our unified leadership structure to capitalize on across-the-board efficiencies,” said Sun Auto Tire & Service CEO Frank Kneller. “Over the past several years we’ve carefully crafted a strong portfolio of automotive service brands that are recognized and trusted leaders in their respective markets.

Announcement of the corporate rebranding follows a consistent series of acquisitions, extending the company’s reach across the south. Most recently, Fresno, California-based Goodguys Tires & Auto Repair joined the Sun Auto Tire & Service family.

That followed the December acquisition of three Houston-area Service ONE Automotive stores. In the preceding months, the company had acquired Texas-based Reliable Automotive, Tate Boys Tire & Service of Oklahoma and Phoenix-based Sun Devil Auto and Sun Auto Service in August.

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