The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
Posts published in “Mechanical Education & Training”
Attendees of the Auto Value & Bumper to Bumper event also connected with suppliers and explored the latest tools and technologies.
Instructor Larry Hourcle helps identify and eliminate time drains, such as inefficient job write-ups, disorganized workspaces and poor communication.
Hosted by Diagnostic Trainer Keith Wray, each episode focuses on an automotive story based on his more than 45 years in the industry.
Service advisors, shop owners and managers can learn full potential of the Manager SE and ShopKey management systems.
Educational slate features industry experts discussing topics and concerns to inform and help repair professionals.
Maylan Newton, 67, died unexpectedly on Jan. 26. Maylan was ever present in our industry as a teacher, mentor and, above all, a friend, beloved by many.




