The industry is coming off a hard 2023 — now's the time to cut costs and be more strategic with your marketing dollars.
Posts published in “Columnists”
Could it be time you take another peek at this industry for your own shop, parts outlet, or distributorship? The global market is $45 billion.
As the specialty car audio market tanks, it's now being reinvented as "vehicle enhancement" sold alongside many other aftermarket offerings.
When we see the true market for EV repair versus training and equipment costs and added risks, do the investments make sense to service them?
Can you define a manufacturer, WD, jobber, retailer or online supplier anymore?
Even if you can't afford a Porsche, Ford GT or a classic in the collectible market, you can at least own part of one — as an investment.
AI sounds like manna from heaven to listen to the people who sell it, but a number of possibilities need to be considered before we all jump on the AI bandwagon.
