While traditional media still holds a place in the advertising landscape, the rise of new digital media has transformed the way auto shops connect with consumers.
Posts published in “Columnists”
Repair shops need to be positioning themselves as their customers' one-stop shop. Otherwise, when the time comes, they will be back at the OEM dealership.
AI is more likely to enhance the skills of a technician rather than replace them and also help streamline shop processes and claims.
Before you get dollar signs in your eyes, note that bringing calibrations in-house is an important business decision.
For shop owners with the right mindset and drive, they can turn challenges into opportunities to rise to the top and thrive.
Help assure that the aftermarket will be there for generations to come and join up with the University of the Aftermarket Foundation.
