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Free training: ‘Search Engine Optimization for Auto Repair Shops’

The Midwest Auto Care Alliance (MWACA) is featuring free online training for all industry professionals on Thursday, June 4, 7 p.m. CT, and Thursday, June 11, 7 p.m. CT.

Brian Walker, of Shop Marketing Pros

Gladstone, Mo.—In this two-class series, attendees will learn what SEO is, the major contributors to making a website rank, and how to do SEO. Even if participants never plan to do their own SEO, they will learn the principles that will allow them to have an informed conversation with their SEO provider.

The classes will be supplemented by daily videos delivered by email over this two-week period that will guide attendees through implementing tactics they learn step by step. Attending both classes is highly recommended.

Week 1 – SEO Basics
• Content Layout
• Keywords
• Images
• Back-End

Week 2 – Advanced SEO Techniques
• Google My Business
• Citations
• Schema Data
• Backlinks


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