Burke Porter collision repair partners pay a monthly fee to gain access to ADAS calibration equipment and support services
Shelby Township, Mich.—Ascential Technologies is introducing a subscription-based business model for its Burke Porter brand for collision repair centers to gain access to ADAS calibration equipment and support services.
Through this new Calibration-as-a-Service (CaaS) business model, Burke Porter partners can use the OEM-trusted equipment at their own shops, rather paying to own the calibration equipment. In addition to the monthly fee, partners will pay a nominal fee for each time the equipment is used to complete a calibration.
The CaaS model covers:
- Equipment installation at the customer’s shop.
- Enterprise level support, with expertise and insights covering both old and new model years.
- Access to the latest hardware products and software updates.
“We view this launch as an opportunity to alleviate barriers to entry and help both large and small shop owners, including calibration companies starting out in the industry or expanding, by giving them more cost-effective access to top-of-the-line tools and rapid-response service, without the capital expenditure,” said Brunno Moretti, president of ADAS Aftermarket by Burke Porter. “The best part is that just by completing approximately three calibrations, their subscription costs are covered for the whole month.”
Working to provide uninterrupted operations across all partner sites, minimizing downtime and prioritizing safety is core to the company’s service level agreements. Through assistance, its support team continuously offers responsiveness and compliance, Moretti said.
By using Burke Porter’s calOS software, technicians are guided through each step of the calibration process, ensuring procedures are performed correctly and consistently. Prospective customers should perform at least one calibration per day to be a fit for this service.
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