The shop is the first of Auto Care Plus’s 18 New England locations to debut the refreshed look, additional locations will roll out updates in coming months
Manchester, N.H.—Auto Care Plus Tire & Service has officially unveiled its newly rebranded shop in Manchester with a community celebration and employee appreciation event.
The Manchester location is the first of Auto Care Plus’s 18 New England locations to debut the refreshed look. Additional locations will roll out updates in the coming months.
The refreshed look features a modernized logo, upgraded signage, and updated interior spaces designed to create a welcoming and approachable environment. The updated branding pays homage to the company’s original identity while demonstrating its commitment to ongoing improvement for its customers.
Other customer experience and service offering enhancements include:
- 24-hour key drop and pick-up options for greater convenience.
- Enhanced waiting area amenities to improve the in-shop experience.
- New website and tools, including:
- Mobile-friendly online scheduling.
- Automated service reminders and confirmations.
- Real-time text and email updates when vehicles are ready.
- Digital Vehicle Inspection (DVI) for greater transparency, trust, and education for customers about their vehicle’s condition.
The brand’s promise of “Quality work. Genuine care. For all of life’s miles,” is the heart of the rebrand. Auto Care Plus’s goal is to keep a customer’s vehicle on the road safe for 300,000 miles and beyond.
To celebrate the unveiling, Auto Care Plus hosted an employee appreciation event, as well as a community event featuring locally baked pastries from Riverwalk Café & Bakery in Nashua, N.H., a fully stocked beverage counter, and prize raffle drawings.
In addition, Auto Care Plus committed to donating a percentage of September sales, totaling $1,460, to the Animal Welfare Alliance Resource & Education of New Hampshire, supporting their mission to provide care and resources to animals in need.
Auto Care Plus anticipates completing the remainder of its rebranding efforts within the next 12 to 15 months. It will continue to expand through local general automotive repair shop acquisitions, aiming to reach over 25 locations by 2026.
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