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Tire Industry Association to offer six educational sessions at GTE/SEMA

Sessions will explore the challenges and opportunities with wheel and tire replacements, Oct. 31 – Nov. 2, at the Las Vegas Convention Center

Bowie, Md.—The Tire Industry Association (TIA) will offer six educational sessions during this fall’s Global Tire Expo (GTE) – Powered by TIA/SEMA Show and will join with SEMA’s Wheel & Tire Council for a seventh session exploring the challenges and opportunities with wheel and tire replacements.

The GTE/SEMA Show takes place Oct. 31 – Nov. 3, at the Las Vegas Convention Center in Las Vegas. TIA’s pre-show events begin with its Annual Membership Meeting and Press Conference on Monday Oct. 30, from 12:00 p.m. – 12:30 p.m.

Later that evening the association will host the Tire Industry Honors Cocktail Reception from 5:00 p.m. – 6:30 p.m. followed by the Tire Industry Honors Awards Ceremony from 6:30 p.m. – 8 p.m. Both events will take place at Planet Hollywood Resort & Casino, TIA’s host hotel for the trade show.

Monday’s events are complimentary, but reservations are required. For more information about TIA’s pre-show events and to register, visit

TIA’s educational program begins on Tuesday, Oct. 31, in the Upper South Hall of the Las Vegas Convention Center with three educations sessions.

They include:

• “TPMS at 10: Lessons Learned from the Front Lines of TPMS,” 10:00 a.m. – 11:00 a.m., room S226. TIA Director of Automotive Tire Service Shawn Pease will moderate a panel of industry experts who will address some of the most common TPMS issues as well as situations where the solution was more elusive, and in some cases, unrepairable at the tire retail level. This session will help service providers understand potential issues with TPMS, so they can implement solutions to prevent them when the vehicle is in the service bay. Panelists include Dennis Flanery, sales manager Americas, ATEQ TPMS Tools; Scot Holloway, CEO, Bartec TPMS; and Yanick Leduc, global technical training team lead, Schrader TPMS Solutions.

• “Truck Tires at 10: Service Truck Driver Safety,” 10:00 a.m. – 11:00 a.m., room S227. Moderator Kevin Rohlwing, TIA chief technical officer, and speaker Ken Deason, national account executive at Federated Insurance, will address the liability connected to company drivers and provide real-world examples of how nuclear jury verdicts are reached. The presentation also will show how the SAFE driving practices protect drivers and companies.

• “Tires at 2: Successful Tire Dealers Share Their Secrets,” 2:00 p.m. – 3:30 p.m., room S226. Moderated by Rohlwing, this session will feature Tire Review’s 2023 Top Shop Award winner who will discuss what has made them successful and answer audience questions.

TIA’s Wednesday educational sessions include:

• “TPMS at 10: Wheel Installation and Retention Guidelines,” 10:00 a.m. – 11:00 a.m., room S226. Moderated by Pease, a panel of TIA instructors will discuss the RIST (Remove, Inspect, Snug and Torque) procedure and how it translates to keeping the wheels on the vehicle without damaging the components or causing excessive wear. Panelists include Joe Heath, TIA technical manager, and Jose Moreno, TIA automotive tire service manager.

• “Truck Tires at 10: Total Truck Tire Repair with TRMG,” 10:00 a.m. – 11:00 a.m., room S227. This session will feature a panel of tire repair experts from the Tread Rubber and Tire Repair Materials Manufacturers’ Group (TRMG) discussing the limits and key elements of puncture repairs, reinforced shoulder repairs and section repairs. The benefits of casing preservation also will be addressed. Moderated by Rohlwing, the panel features Robbie Bushnell, vice president tire repair products, 31 Inc.; William Johnson, manufactured product manager – North America, TECH; Dana Potter, manager OTR sales & retread products, Rema Tip Top; and Brent Blackburn, tire repair training specialist, Patch Rubber Co.

• “Management at 2: Employee Engagement – The Key to Retention and Development,” 2:00 p.m. – 3:30 p.m., room S226. Automotive Training Institute Executive Coach Kevin Allen will take attendees through the “4 Simple Steps” of employee engagement to create a more loyal and dedicated team. Session moderated by Rohlwing.

 Thursday’s educational session will feature:

• “How to Stay in Your Lane with Tire and Wheel Replacement, Powered by WTC and TIA,” 2:00 p.m. – 3:00 p.m., room S227. TIA will discuss tire and wheel replacement from the OE wheel and tire perspective, while WTC will tackle designing aftermarket wheels and tires to stay within OE standards. Attendees will acquire an understanding of recommended guidelines to maintain safety and the integrity of the vehicle ride. Moderated by Brett Kinsfather, strategic partnerships senior manager, Shopmonkey Inc., the panel includes Gary Ruede, senior product and quality manager, Discount Tire, and TIA’s Rohlwing.

 For more information and questions about TIA’s GTE/SEMA Show Seminars and pre-show events, contact LaKisha Pindell at

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