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ASA Colorado’s annual Summit training event to hit new peaks

Denver—ASA Colorado’s annual training event is expected to reach new peaks this January with increased attendance as it dials into technician and management training, Jan. 24—25, at Lincoln Tech in Denver.

“We’re uniting everyone and bringing allies and friends together, who are going through the many of the same issues and can help solve them from their own experiences running a shop,” ASA Colorado Chairman Bryan Gossel said.

Summit classes will focus on technician, owner and management training at the regional venue without the need for air travel and extended overnight accommodations, though attendees have come from as far as Washington, Kansas and Nebraska.

The event continues to grow in attendance, benefiting from feedback each year to fine-tune and expand the annual event. Last year’s event hosted 350 attendees and 2020’s Summit is expected to eclipse that number with more than 400.

“We provide different tiers of skillset classes,” he said. “Something as seemingly simple as belts can be beneficial for young techs, such as a previous class presented by Gates. They returned to their shops and actually shared their learning with their master techs — iron sharpen iron.

“Classes can reach maximum capacity, so it’s important to register early before they sell out, particularly the advanced diagnostic, electrical and diesel sessions.

“Shops can’t live off how good business has been, they have to continue to grow and get better.”

The full class schedule is available at

Remarkable Results Radio

The Summit will also feature Carm Capriotto and his “Remarkable Results Radio” podcast show, where attendees have an opportunity to participate on his show’s roundtable discussion. Shops that are interested in participating in the “Shop Talk” panel can check the appropriate box in their registration form.

Leadership Conference

Prior to Saturday’s training, ASA Colorado will feature its Leadership Conference, Friday, Jan. 24, at Embassy Suites & TopGolf Thornton, headlined by keynote speaker and development coach Bryan Dodge, who will lead a full day of management training as well as golf entertainment, food and drink.

Unser Closing Party

Closing out the Summit is Saturday’s evening Unser Closing Party at Unser Karting & Events, Saturday, 6 — 9 p.m., which features indoor go-kart track racing. The event is free with Summit registration, though participants must register separately. Racing is limited to 150 racers.

“It’s so much fun,” Gossel said. “Shops get competitive and everyone hangs out and has a good time. It’s an opportunity to get to know one another.”

Sponsors for the Summit include NAPA, Advance, Bolt On Technology, Lincoln Tech, ATI, WORLDPAC, Kenz & Leslie, Tekmetric, Kukui, Mail Shark, MechanicNet, Jasper, Synchrony, 360 Payment Solutions, and MobileSoft.

Booth space is still available for vendors to participate in the Saturday expo, which is open throughout the day and during classroom recesses in the morning and afternoon.

For more information on the Summit, visit

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