McHenry, Ill.—Raybestos has expanded its Element3 and R-Line brake pad offerings by adding more than 75 new part numbers with a specific focus on European applications, according to Kristin Grons, marketing manager for Brake Parts Inc LLC (BPI).
“The new part numbers further our commitment to providing our customers with the parts they need for European applications,” Grons said. “With these parts being introduced in our Element3 and R-Line families, it demonstrates our continued effort to make purchasing Raybestos brakes simple and easy for all of our customers throughout the entire buying channel. Adding additional European coverage in our product families is an exciting expansion. All Raybestos European brake pad parts in both the Element3 and R-Line families will now have a green part number label to make them easy to identify.”
Raybestos will supersede all Specialty European part numbers into Element3 and discontinue the Specialty European brake pad line. This change will be seamless and allow customers to continue to get the products they are currently purchasing, Grons said. Customers will experience increased coverage, more competitive price points, easy to identify parts and a more variable product offering.
The ultra-premium Element3 brake line includes a full selection of components for complete braking system coverage. Now expanded for European coverage, Element3 automotive brake pads are specially formulated to meet the rigorous standards established in Europe, and will contain an R90 certification where applicable.
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