MAHLE also wins the award for “Best Merchandising/Advertising” during 2021 Import Vehicle Community Product and Marketing Awards Ceremony
Las Vegas—MAHLE Aftermarket Inc. received two Import Vehicle Community 2021 Import Product and Marketing Awards for its line of MAHLE CareMetix cabin filters and MAHLE CareMetix cabin air filter demonstrator.
Import Vehicle Community is a “hyper-focused” community of the Auto Care Association that is committed to serving the needs of all businesses engaged in import nameplate products and services. An award trophy for each category was presented to MAHLE during an Import Vehicle Community press conference at the 2021 Automotive Aftermarket Products Expo (AAPEX) Show on Nov. 2, in the Sands Expo Convention Center, Las Vegas.
“It is a privilege to be recognized for not only one, but two industry awards that were judged by a panel of our peers within the Auto Care Association community,” said Jon Douglas, President, MAHLE Aftermarket North America. “We engineer our solutions to provide innovation in design and manufacturing, as well as meet the same strict quality standards as those we use for automotive brands.
“With the persistent challenges that the COVID-19 pandemic poses, it is particularly gratifying to be cited for a product that ensures a safe and healthy interior environment for drivers and passengers.”
Each 2021 Import Product and Marketing Award was broken down into nine categories and each entry was reviewed by an expert judging panel. MAHLE received its first award for Best Overall Import Aftermarket Product or Product Line for its line of CareMetix cabin air filters, which features S5 broadband technology with five layers of protection.
Winners of this category were judged for several factors, including a commercial success record, quality reputation, market demand, presentation and packaging. MAHLE received its second award in the Best Merchandising/Advertising of a Product for Import Cars or Trucks category for a unique, demonstrator tool that conveys the effectiveness of CareMetix cabin air filters.
Criteria to be considered for this category included a product that demonstrated creativity in design and presentation of brand messaging as well as an effective advertising platform and overall campaign strategy. The MAHLE CareMetix cabin air filters keep the air in the vehicle clean through S5 broadband technology to provide reliable filtration that prevents the need for expensive repairs that result from clogged heaters or air conditioning systems. They filter not only particles and strong odors, but also – and most importantly – unhealthy and allergenic substances such as mold, bacteria, and allergens that other filters miss.
From a small test workshop to one of the top 20 automotive suppliers, MAHLE is proud to celebrate 100 years of delivering superior quality products around the world. For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com, or contact your local sales representative.