As part of the rebrand, all Pacific Elite logo placements, branding, and color schemes have been transitioned to Crash Champions
Chicago—Crash Champions, one of the nation’s largest independent collision repair MSOs with a leading presence in the greater-Midwest and Southern California markets, announced on Tuesday its successful rebrand of Pacific Elite, formerly the largest family owned operator of collision repair shops in California.
Crash Champions acquired Pacific Elite earlier this year and began transitioning its 23 collision repair centers to its nationally recognized brand in early November, with the final location changing its banner on Dec. 1.
As part of the rebrand, all Pacific Elite logo placements, branding, and color schemes have been transitioned to Crash Champions. That includes employee uniforms, building signage, and all marketing and administrative materials. Additionally, as of Dec. 31, the Pacific Elite website will begin auto-forwarding to the Crash Champions website.
Crash Champions’ merger with Pacific Elite created the fifth largest independent collision repair MSO in the U.S. Today, the company’s footprint includes 52 locations employing more than 770 team members across six states, including 15 locations in the greater-Chicago area; six locations in Missouri; four locations in Ohio; one location in Milwaukee, Wisc; one location in Davenport, Iowa; and 25 locations in Southern California.