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New report forecasts long-range industry growth opportunities in E-commerce

E-commerce adoption in the aftermarket has grown from 6.5 percent in 2018 to 12.1 percent in 2021, representing nearly a 100-percent increase

Bethesda, Md. and Research Triangle Park, N.C.—The Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA) together commissioned the 2021 Joint E-commerce Trends and Outlook Forecast to provide the auto care industry with the insights needed to navigate the rapidly evolving industry.

The COVID-19 pandemic’s effect on retail shopping in 2020 resulted in a rapid shift to e-commerce adoption in the auto care industry, with e-commerce sales of aftermarket parts and accessories (excluding marketplaces) projected to increase by 11.7 percent to more than $18 billion in 2021. E-commerce adoption in the automotive aftermarket has grown from 6.5 percent in 2018 to 12.1 percent in 2021, representing nearly a 100-percent increase.

This newly released report provides the latest data, trends and analysis on how these developments are expected to impact the automotive aftermarket; the data and projections in this report can be applied to all companies across the supply chain to inform long-term strategy and identify future growth opportunities. The 2021 Joint E-commerce Trends and Outlook Forecast report also contains analysis detailing consumer trends driving e-commerce growth; how to reach the online aftermarket consumer; the state of the automotive aftermarket; and more.

Research and analysis in the report was contributed by Jefferies, GCommerce, Hedges & Company, IHS Markit, IMR Inc., and M Science.

The 32-page 2021 Joint E-commerce Trends and Outlook Forecast report includes:

  • A consolidated view of the e-commerce growth through the year 2025 covering e-tailers from Amazon to AutoZone to Walmart
  • How quickly the e-commerce market will grow year-over-year through 2025
  • E-commerce penetration growth in the automotive aftermarket for U.S. consumers and how it compares across industries
  • Exploration of the differing online purchasing behaviors by generation and demographic
  • The impact of COVID-19 as an accelerant to e-commerce adoption

“We saw the value of aftermarket products sold through e-commerce hit nearly $32 billion in 2020, and this number is growing for 2021,” said Bill Hanvey, president and CEO, Auto Care Association. “E-commerce growth across all retail providers and marketplaces will hit $47 billion by 2025.”

Paul McCarthy, president and CEO, AASA, added, “This study is the only place you will find this detailed forecast of consolidated e-commerce sales.”

Auto Care Association and AASA members receive complimentary access to these reports as a membership benefit. These reports may be purchased at the non-member price for $1,500 each and can be accessed instantly on the Auto Care Digital Hub at or on the AASA website at

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