Rebrand also includes new website launched this week, tagline — “Cooling What Moves You” — and new, colorful logo
Lansdale, Pa.—The Mobile Air Conditioning Society has rebranded to become the Mobile Air Climate Systems Association (MACS). During a year-long project, the MACS board and staff worked with the Blue Door Agency of Oshkosh, Wisc., to conduct unbiased, data-driven research to create the new brand.
MACS president and chief operating officer, Elvis L. Hoffpauir, said, “We are now the Mobile Air Climate System Association (MACS) – a better reflection of the whole of our efforts as system technology experts and as an inclusive organization dedicated to advancing the next generation of professionals. Our tagline, “Cooling What Moves You,” encapsulates mobility and speaks directly to climate control in a short, memorable statement. As a first step, we have launched a new website that showcases our updated visual identity and provides a platform to deliver content and trainings more efficiently. The address, which has changed to www.macsmobileairclimate.org, launched this week.”
MACS also has a modern, new colorful logo which is a nod to its original logo of 40 years and embraces the future, he add.
Since 1981, the MACS has been the advocate for service and repair owners, distributors, manufacturers, and educators making their living in the total vehicle climate and thermal management industry.
MACS empowers members to grow their businesses and delivers tangible member benefits through industry advocacy with government regulators and by providing accurate, unbiased training information, training products, training curriculum, and money-saving affinity member services. MACS has assisted more than 1.2 million technicians to comply with the 1990 Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. Visit us at www.macsmobileairclimate.org