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Brian Cruickshank of Schwartz Advisors joins CAWA Board of Directors

Cruickshanks’s 27-year aftermarket career has been focused on strategy, marketing and communications

Sacramento, Calif.—Brian Cruickshank, an associate of Schwartz Advisors, has been appointed to CAWA’s board of directors. His 27-year aftermarket career has been focused on strategy, marketing and communications and he routinely speaks at aftermarket industry events.

During the appointment process, Michael Rukov, chair of the board of directors, said, “I have personally known Brian for many years and his industry accolades are nothing but impressive. I am excited to add such an amazing industry leader to our board, which adds even more validity to the importance of CAWA. Brian withstood my participation in Leadership 2.0, Leadership 3.0 in China and Motor Vehicle Executive MBA at Northwood — and there is nothing he cannot help us achieve.”

Cruickshank is also the former editor-in-chief of several national aftermarket publications at Babcox Media, including Underhood Service, Counterman and AftermarketNews. He served as executive director of the University of the Aftermarket at Northwood University from 2008-2022.

In addition, Cruickshank is a member of the AWDA Board of Governors and the recipient of numerous industry awards, including the AWDA Pursuit of Excellence, Mort Schwartz Excellence in Education Award, AIA Young Executive of the Year and the Northwood University Automotive Aftermarket Management Education Award.

His undergraduate degree from The Ohio State University was followed nearly two decades later by the completion of an Automotive Aftermarket Executive MBA from Northwood University’s DeVos Graduate School of Management. Prior to his higher education experience, Cruickshank served in the United States Marine Corps.


About CAWA

CAWA is an automotive aftermarket trade association, which represents auto parts jobbers, retailers, warehouse distributors, manufacturers, manufacturer representatives and program groups. The Association provides educational, legislative and business support to the industry and its membership. It is one of the largest trade associations of its kind in the United States and recognized as a leader in the automotive aftermarket industry. 

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